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The Websites That Paid For Themselves With Their Own ReadersOCTOBER 5, 2004 · 12:35
Search-engine advertising revenue has overtaken the sale of books in the United States, by some estimates, in a decade. The comparison is unfair and everybody keeps making it, which is itself the story: a number of people who could not have got the number in 1994 are now getting it.
A BILLBOARD. IT IS EMPTY. WE HAVE DECIDED NOT TO PUT AN ADVERTISEMENT IN A STORY ABOUT ADVERTISEMENTS.
( FILE PHOTO )
A BILLBOARD. IT IS EMPTY. WE HAVE DECIDED NOT TO PUT AN ADVERTISEMENT IN A STORY ABOUT ADVERTISEMENTS.
MENLO PARK, October 5 -- Advertising revenue at the largest internet search company will exceed $3 billion for the year, according to documents filed this week, putting it ahead of the entire American book retail market.
The company also disclosed, in the same filing, that a significant number of its searches are for the same thing, and that it knows what that thing is, and will not say.
Corrections: none so far. Published items are never corrected, they are replaced,
and the replacement keeps the original in the archive, where nobody will look for it.
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